Top Indian Fashion Brands and their stories
Do you recall how Bollywood songs perfectly nail the use of different fashion brands in their songs? ‘Jimmy Choo ki nok pe(on jimmi choo’s tip)’, ‘Akkhan utte Prada sajjana’, ‘LV shelve Gucci vuchi kya kya tu mangvati hai(louis vuitton,Gucci, what do you order)’and ‘Tight jeans teri D&G(your jeans are tight)’and that’s just the typical mindset of Indians to prefer foreign brands over their own.
‘Imported hai’(It’s imported) and ‘Foreign ka brand hai(foreign brand)’ are yet another everyday slangs for the hi-fi Indian groups to look important and classy in the crowd. But with changing times, people also understand the importance of their own country’s brands.
Especially after the ‘Make in India’ initiative. Small businesses are growing rapidly, every day. You open Instagram Reels and a majority of the time you find teens selling their products, be it small scrunchies to clothes and home decor, adhering to the ‘Make in India’ initiative.
With that, here are a few brands, which are acquired by our country and many don’t even know, thinking they’re just another foreign brand and they move on to the next one.
Peter England
Yes, Peter England, is acquired by an Indian Organisation.
Peter England was founded in 1889, in Ireland to provide British Army Comrades with exceptional khaki trousers during the stage of the Boer Conflict. It travelled overseas lands and centuries later, the Brand was acquired by Aditya Birla Group in 2000, when its voyage came to a pause in India and it quickly went on to become India’s Leading Menswear Brand.
Peter England has made a name as the most appreciable menswear in India. It’s further acknowledged for its standardized fits, superior first-class and extensive range of fashionable styles.
Who knew a brand so famous, was acquired by an Indian Group, right? Most people do mistake it as a foreign brand but indeed it’s an Indian Brand.
Raymond
Raymond Group, the greatest integrated producer of unbeatable material in the world, is a successful Indian lifestyle fabric and branded garb organization. Incepted in 1925, Raymond has always and still is running on the path of Trust, Quality and Excellence.
Raymond is an assorted organization with the majority of its enterprise charms in Textile & Apparel sectors as well as a charisma throughout diverse segments including FMCG, Realty, Engineering and Prophylactics in Countrywide and Global markets.
Allen Solly
The Emblem, Allen Solly was founded in 1744 by William Hollin and Co. Ltd was bought by Madura Fashion within the 90s, yet again and was ultimately acquired by Aditya Birla Fashion & Lifestyle Group. India’s largest and quickest growing brand, in terms of premium apparel groups.
The organisation’s brand portfolio includes product traces that variety from low-cost and mass-marketplace to pricey, high-end style and caters to every age group, from kids and teenagers to women and men.
As for Madura Fashion & Lifestyle, it is described with the aid of its Brands such as— Louis Philippe, Van Heusen, Allen Solly, Peter England — that personify style, mindset, comfort and luxury.
W
Established in 2001, W is part of TCNS Clothing Co Ltd. The aspiration of the two brothers, which became the reality. W started its adventure to provide fashion in cutting-edge retail surroundings to the Indian woman of the modern era.
A brand for contemporary Indian females who loves to stand out, W is all about alteration. Precise fashion and sensible styling at the side of an Indian essence makes it all the more Alluring.
W started its journey from one store in Lajpat Nagar, Delhi and now is a Global Brand loved by all. It has imprinted its styles and fashion in more than 10 countries and with 500+ stores.
That’s why they say, “Dream Big and You Shall Have It.”
W is still moving at a dizzying speed with core values such as Integrity, Result Orientation, Speed, Innovation, and a mission to become the most preferred fashion brand by modern Indian Women.
FabIndia
Fabindia has been around for about 50 years and works with craft-based rural manufacturers to create sustainable employment at the same time as preserving traditional crafts.
Established in 1960 by using John Bissell, an American employee for the ford foundation, New Delhi, FabIndia started out exporting domestic furnishings, before getting into home retail in 1976, when it opened its first retail store in Greater Kailash, New Delhi.
An Indian chain-retail brand of clothes, furniture, fabric and ethnic products that are handmade through craftspeople throughout rural India with an extraordinary range of apparel for women and men, homeware, beauty and food.
Fabindia is India’s biggest private platform for merchandise, crafted from conventional techniques, skills and hand-made techniques.
The handmade products additionally encourage craftsmanship to still be alive in the Indian roots. Fabindia, as the name describes, is a celebration of the heritage textiles of India.
Amazing, isn’t it? People don’t know the stories behind the many brands they buy from almost every day. We’re here to keep you aware and updated about your nation and its wonders as well as worldwide updates.
Who knew these famous brands are all Indian actually and people tend to forget sometimes that their nation is such a strong force as well and conquers upon many brands and markets. We’re here to remind you that Indian brands aren’t any smaller than the pricey up-scale foreign brands.