Admiring fashion brands
The name behind all your admiring fashion brands is Aditya Birla. It operates in 34 countries with more than 120,000 employees worldwide. ABFRL took over Madura fashion and lifestyle in 2015. Top brands in the Indian market generally, like Louis Philippe, Van Heusen, Peter England, Pantaloons, etc are introduced by Madura Garments in the market.
” Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way you live”
– Gianni Versace
Now here are stories behind your favorite fashion brand:
Louis Philippe:
Louis Philippe was found in 1989. Moreover, Madura Garments introduced it to the Indian market. A premium Indian brand of men’s apparel. Above all, it is India’s first youth brand.
Louis Philippe is a purveyor of fine men’s clothing that stands for timeless elegance, class, and excellence.
The brand always tried to meet the requirements and set a new trend that made Louis Philippe superior. Moreover,in this pandemic, Louis Philippe introduced the ultra comfort mask with comfortable head loops.
Allen Solly:
Allen Solly was found in 1744. Madura Fashion and Lifestyle initiated it in 1993. Allen Solly is the brand that brought ‘Friday Dressing’ concept to men’s wear in India. It is one of the fastest-growing brands in India. In addition, Allen Solly has brought some amazing masks with pure fabric that are easy to wear in this pandemic.
The flawless branding and the remarkable apparels are what attract most consumers to the retail outlets of Allen Solly. On the other hand, Allen Solly’s sub brand Solly sport offers a collection of sports-inspired clothing, by partnering with the most prestigious tennis event in the world, the Championships, Wimbledon.
Van Heusen:
Madura Garments has established this brand in 1990. Addressing younger professionals and their changing lifestyle, V Dot a sub-brand of Van Heusen specializes in clubwear.
Van Heusen has consistently been ahead of the curve in understanding the evolving fashion needs of Indian professionals and making it accessible to the Indian consumer. Moreover, with power-packed details and fine fabrics, Van Heusen has successfully defined the way women and men dress for the corporate world.
Peter England:
It was established in 1889, Londonderry, Ireland to provide British soldiers with fine Khaki trousers during the Boer War. The brand boosts confidence with their clothing that marks the “Beginning of Good Things”.
With a staunch belief in authenticity, To sum up, Peter England has become one of the most trusted and responsible international brands, providing unmatched value to young Indian men.
Planet Fashion:
Planet Fashion is a noted global retail clothing brand from Aditya Birla Group’s retail store enterprise – ABFRL. Above all, It houses top-notch brands like Louis Philippe, Allen Solly, Peter England, and Van Heusen. The multi-brand outlet also has a tie-up with Levi’s for denim, Monte Carlo for winter wear, and Van Heusen for innerwear. As well as, Planet Fashion has over many stores spread across 180 towns.
Aditya Birla took a great step to bring these top fashion brands to the Indian market and took fashion to the next level. Most importantly, they never failed to astonish everyone by setting mind-bending trends in the fashion industry.
In conclusion, Madura Garments is defined by its admiring fashion brands Louis Philippe, Van Heusen, Allen Solly, Peter England that personify style, attitude, luxury, and comfort.
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